Informed, uninformed and participative consent in social media research
Daniel Nunan
University of Reading
Baskin Yenicioglu
Istanbul Bilgi University
Introduction
Driven by the rise of online social networks, mobile computing and other data-centric technologies, online data gathering has become a significant feature of contemporary market research. However, another equally significant feature is concern over the ethical implications of using such data within market research activities. A key part of the ethical guidelines that govern market research is the concept of informed consent. Put simply, this is the concept that individuals agree to provide data for market research purposes to professionals...