Drivers of Intention to Revisit the Websites of
Well-Known Companies: The Role of
Corporate Brand Loyalty
Magne SupphellenNorwegian School of Economics and Business Administration and Herbjrn NysveenFoundation for Research in Economics and Business Administration
Introduction: why do people revisit a website?
The internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the internet (Strader & Shaw 1997) and the convenience for customers. Because of increased competition among actors offering their products and services on the internet,...