Comparing Two Methods of Sending Out Questionnaires: E-mail versus Mail
Alan C. B. Tse, Ka Chun Tse, Chow Hoi YinChoy Boon Ting, Ko Wai Yi, Kwan Pui Yee andWing Chi HongThe Chinese University of Hong Kong
Introduction
Kazuaki (1990) pointed out that market research clients nowadays are more sensitive to cost and speed than they used to be. To satisfy these requirements, the global emergence of electronic media may be set to play a major role. It is therefore meaningful to investigate whether electronic mail...