Rhode Island Community Food Bank – Making something of nothing
Nail Communications
SUMMARY
The Rhode Island Community Food Bank was facing its most challenging set of circumstances since opening its doors in 1982: The worst economic downturn in generations resulting in unprecedented demand at their pantries. And a skeptical results-oriented donor base saw hunger prevention as a never-ending 24-hour battle, against which their donation would have little impact.
The recruitment of the younger, educated, tech-savvy wealthier and regular donor we needed to supplant the check-writing, once-a-year, older and poorer existing base was frustrated by a perception that nothing could end...