Pedigree: Feed the Good
Agencies: BBDO New York / AMV BBDO / Clemenger BBDO / Almap BBDO / BBDO Moscow / BBDO Thailand
Summary
This is the story of how Pedigree uncovered an insight with truly transformative potential that reclaimed the emotional high ground of its category and united its markets around the world under one powerful global campaign that drove the business.
Tapping into archetypes and cutting-edge scientific research from the Waltham Center for Pet Nutrition, it is also the story of how smart strategic inquiry dug deep to understand exactly why dogs are so special to us...