Campaign details
Agency: CP+B
Executive summary
The U.S., Turkey and Norway. It'd be hard to find three more distinct cultures. But letgo, an app for buying and selling secondhand goods, wanted to take over all three of them. And we managed to do it by discovering one of the few things they had in common. We learned that Americans, Norwegians and Turks had a habit of holding on to stuff they didn't need anymore. But they all had a hard time parting with their things for very different reasons.
This case study shows that by tapping into psychological differences...