Fanta: Lost in time
Ogilvy & Mather
Summary
Fanta's global campaign sets out to bring more play to teenagers' lives in 190 markets, with the line "More Fanta. Less Serious." To maximize exposure to this message on Facebook however, we discovered that we needed to translate play activity into higher engagement with brand posts. With the introduction of Timeline, we went beyond boring corporate history and saw the chance to play a game.
Without media support, we launched "Lost in Time," a game that flung four Fanta characters out of the cover photo and into the past. We challenged fans...