Editor’s Note
“Speaker’s Box” invites academics and practitioners to identify significant areas of research affecting advertising and marketing. The intent of these contributions is to bridge the gap between the length of time it takes to produce rigorous work and the acceleration of change within practice. With this contribution, Marla B. Royne throws the spotlight on the difficulty of publishing replication studies. She points out that, although there is no unified consensus on what qualifies as a replication study, people know it when they see it, and it remains a difficult “sell” in terms of publishing for most academic journals....