What Products Can Be Successfully Promoted and Sold Via the Internet?
Hyokjin KwakDrexel UniversityRichard J. FoxandGeorge M. ZinkhanUniversity of Georgia
- 'If I want to buy a pair of Nike sneakers, maybe I'll go to the Nike store, try them on and be in the environment. But I won't pay the premium Nike expects. I'll go home and order it online for a 50 percent discount. The Nike store will have facilitated that purchase. I will have an extended shopping ...