Viewpoint: Just Asking - Why You Should Make People Curious about Your Brand
Joel Rubinson
The Advertising Research Foundation
“Curiosity is an emotion related to natural inquisitive behavior such as exploration, investigation, and learning, evident by observation in human and many animal species.”
—Wikipedia
CURIOSITY IS BAKED INTO EACH OF US
As an emotion, curiosity impels us to do things beyond logic and beyond functional purpose. It makes us explorers, discoverers. As consumers and shoppers, often we are curious and try new varieties of things we need—a new flavor of yogurt or a new...