Excellence at the Intersection of Marketing Art and Science: The Best-in-show Winners of the 2011 David Ogilvy Award Winners
With its annual list of David Ogilvy Award winners, the Advertising Research Foundation (ARF) showcases the highest form of marketing success: great advertising that really—and demonstrably—works.
As Raymond C. Pettit, former ARF senior vice president/research and standards (and current vice president/research at Premier Retail Networks, Inc.), wrote of the Ogilvy competition,[1] the inspiration for the awards came from their namesake (no surprise here), who did have some particular insights about the art—and particularly the science—of marketing research:
“Ogilvy...