Driving Customer-Centric Growth: A Practical Roadmap for Brand Marketing: The Pivotal Role of Insights and Analytics in the Customer-Centric Organization
Kantar Vermeer
Editors' Note
The need to connect deeply with the consumer has led many brands to replace traditional product-focused business models with a customer-centric approach. Insights2020—the largest global marketing research initiative to date—has provided the strategic framework and practical guidelines to "help leaders in the fields of marketing and insights and analytics drive customer-centric growth." The 2015 project, led by Kantar Vermeer (renamed in 2016 from...