Campaign details
Brand: VeryAdvertiser: The Very GroupEntrant: Grey / dentsu XCategory: Single MarketPrincipal authors: Jesper Norgaard, Grey London; Fiona Keyte, Grey London; Chris Ashworth, dentsu XContributing authors: Raquel Chicourel, Grey London; Matthew Gladstone, Grey London
Summary
This is not a story about a big-budget legacy retailer effortlessly achieving growth by following the usual Christmas playbook.
This is a story about how a challenger with a decreasing share of voice defied the unspoken advertising rules of Christmas and dodged the post-2020 retail freefall.
By bringing Christmas forward, Very successfully maintained...