Campaign details
Brand: Truth ProjectAdvertiser: Independent Inquiry into Childhood Sexual Abuse (IICSA)Entrants: MullenLowe London and Bray LeinoPrincipal authors: Sandy Doran and Jo Arden, MullenLowe; Jane Dorsett, and Annabelle Butler, MullenLowe Group; Tom Barlow, Bray Leino
Introduction
"Sexual abuse of children is one of the great issues of our time. For decades it loitered on the doorsteps of institutions, with nowhere to go." 1
An estimated 3.1 million adults were sexually abused as children.2. Many of them by adults in institutions where they should have been safe. Their suffering was compounded...