Campaign details
Brand: RefinitivAdvertiser: RefinitivEntrants: TBWA\London and InfinitivPrincipal author: Benedict Johnson, TBWA\London
This is the story of the transformation of a 160+ year-old business division into the world's largest financial market infrastructure start-up1 driving $7 billion added return within 10 months.
Success was by no means guaranteed. Indeed, the carve out of the Financial & Risk division of Thomson Reuters – a well-established financial information provider – as a separate business called Refinitiv in October 2018 had some risks:
- In investment terms, with some in the financial community sceptical of the acquisition...