Agency: Navigator Blue | Authors: Freda Casey and Conor Kelly |
The Irish News – First for jobs
CONTEXT/BACKGROUND
The Irish News – a Northern Ireland regional daily newspaper – took on the recruitment market's leading title, the Belfast Telegraph, and in a highly competitive marketplace managed to increase its recruitment circulation, readership and advertising revenue by 3.62%, 24.2% and 14.91% respectively.
This was achieved during a time period that 83 other regional daily newspapers in Britain (including Northern Ireland) were experiencing falling circulation (source: Press Gazette,January–June 2006 ABC Figures)....