Agency: David Pilton Advertising | Author: Roger Issacson |
The Dynatron Music Suite - A New Concept
THE BACKGROUND
Dynatron has been producing quality audio and television equipment housed in quality period furniture-style cabinets since the war.
It is a comparatively small company despite being part of the Philips organisation and operates on an autonomous trading basis.
Its publicity budgets are modest, the total press spend for 1979 was under 100,000.
THE OBJECTIVES
To find and fill a gap in a highly competitive marketplace that would ideally use Dynatron skills and products. Until 1980 its range of...