Royal Air Force Officer Recruitment

1978-80 campaign for RAF recruitment. The strategy and objectives are described.
Agency: J Walter ThompsonAuthor: James Goble

Royal Air Force Officer Recruitment

BACKGROUND

It is of primary importance to the defence of our country against potential aggressors that our armed forces are kept at full strength. Thus there is a continual need to recruit men and women for commissioned service in the Royal Air Force.

The RAF is not a career which comes immediately to mind for most young people thinking about a job. It is a discrete world, with relatively remote airbases and security restrictions which inhibit public contact. Thus few young people have ever met...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands