Campaign details
Brand: PPI DeadlineAdvertiser: Financial Conduct AuthorityEntrant: M&C Saatchi and Manning Gottlieb OMDPrincipal authors: Steve Parker and Richard Storey, M&C Saatchi; Matthew Philip, Manning Gottlieb OMD
Entry summary
'PPI' has long been a shorthand for pestering, patronising and irritating, with its nuisance text messages and shouty daytime ads.
This brazen selling eroded interest and market size.
Enter the spectacle of Arnold Schwarzenegger's head on tank tracks deriding people's indecisiveness.
We'll show how such bizarre selling motivated a country bored to death by the subject, to consider it once more, returning billions to...