Pancreatic Cancer Action: Giving a voice to silent killer
Principal authors: Nick Radley and Greg Phitidis, Team DarwinContributing author: Ali Bucknall, Ali Bucknall Planning and Research
Introduction
A story of David and Goliath
This is a story that demonstrates how a tiny budget is no barrier to ambition, or more importantly, to effectiveness. Above all, it's a story of passion, conviction and a desire to challenge the status quo of ignorance of the symptoms of the 5thbiggest cause of cancer death in the UK. And it's a campaign born of bitter experience. We'd personally lost...