Agency:Barrington Johnson Lorains | Author: Not credited |
Area Awards 2001 Silver
The Launch Of Our Dynamic Earth
How advertising triumphed over cynicism
INTRODUCTION
This is a story of advertising triumphing over cynicism in a trail that goes back two and a half centuries.
This is the story of the launch of Our Dynamic Earth and how against the odds, we helped to make Scotland's version of the Millennium Dome an outstanding success.
In its first year, Our Dynamic Earth beat every single one of its demanding commercial targets, attracted over half a...