Agency: Bartle Bogle Hegarty | Author: Nick Barham |
One2Many: How advertising affected a brand's stakeholders
BACKGROUND
Introduction
This paper is not just about how advertising sold more product.
This is about a total transformation.
It's about a company under threat, and a reversal of fortune.
This paper will show how advertising can be the driving force behind such a reversal. It will encourage a reappraisal of the perceived audience for any advertising by showing how its influence can impact on all of a company's stakeholders.
And, of course, it will talk about sales as well.
In one...