Agency: BDH TBWA | Authors: Roger Ward, Nicole Ten Thij and Paul Keen |
No More Nails
How Advertising Helped No More Nails to Get Lots More Sales
INTRODUCTION
Henkel is the UK market leader in DIY adhesives. The company now turns over more than 50 million a year. It has two homemade stars (Solvite and Pritt Stick), while the rest of its growth has largely been built on the acquisition of brands such as UniBond, Nitromors and Loctite.
This is the story of what is destined to be its biggest ever success. Its about the product that transformed...