Agency: The union | Authors: Jim Mennis, Sam Traynor, Susana Glen and Jayne Windus |
Limelite limescale remover
Using television for fast, effective sales
INTRODUCTION
This paper will show how a simple solution to a frequent client request 'get me more sales' had spectacular results. Not only did Limelite's sterling brand share more than double, profit margin was retained and the market was stimulated, and this in a static and uninteresting market.
The case is based on a very uncomplicated approach to a traditional problem and makes no apologies for that. It is not highly sophisticated because it didn't need...