Campaign details
Brand: Lets Do LondonAdvertiser: London & PartnersEntrant: Wavemaker LondonCategory: Single MarketPrincipal authors: Ed Sellier, Wavemaker; David Graham, WavemakerContributing authors: Gavin Laisby, Wavemaker; Simon McCaugherty, London & Partners; Sara Vergara-Muro, Merlin Entertainments; Jakob Oddershede, London & Partners; Harry Davenport, Wavemaker UK; Dominic Mellin, Wavemaker UK; Ashleigh Whitehouse, Wavemaker UK; Rose Wangen-Jones, London and Partners
Market background and context
The Covid-19 pandemic arrived in March 2020 and is still felt at the time of writing this paper two years later. It decimated London's domestic and international tourism sector across...