Author: Mark Gorman |
Scottish Awards 2001
ID Recruitment
How taking a risk reduced the risk for ID Recruitment
Executive summary
On a highly challenging budget 1576 helped ID Recruitment, a new entry into a highly crowded Scottish market, clearly differentiate itself in a way that appealed to two target audiences with potentially conflicting interests; the job hunter and the future employer.
Adopting a brave tone of voice for ID's launch brand campaign,...