Agency: bdh communications | Author: Belinda Miller |
How advertising helped to take the heat off North West Water during the worst drought in history
BACKGROUND
The nation was taken by surprise by the drought that hit Britain in the Summer of 1995. Weather records were shattered and Manchester, the 'Rainy City' made headline news as the Met Office confirmed it to be the driest city in Europe.
Attention was sharply focused on the actions of the water industry and media criticism was fierce. With the company in danger of running short of their only product and subject to a...