Agency: Poulter Partners | Authors: |
From Fruit to Fruity: the Hartley's Jam Relaunch
OUT OF SIGHT OUT OF MIND
Have you got a pot of jam at home ? Most people have. In fact, most people have several, tucked away at the back of a cupboard somewhere in the kitchen, half used and gathering dust (or something worse).
The problem with jam is that it isn't very sexy.
Jam hasn't exactly been at the forefront of consumers' minds. At best it's an occasional treat, and for most people...