Agency: Cheetham Bell JWT | Author: Dena Walker |
freshbake foods
'Microbake'
INTRODUCTION
This case study demonstrates:
- How Freshbake Pies created the microwaveable pie market by launching Microbake
- How advertising was the prime tool by which they did it
Freshbake Pies
Freshbake Foods emerged from a management buy out of Vlasic Foods International to establish itself as a major player in frozen food with a commitment to NPD, which seeks to address consumer demand for convenience foods that fit with today's busy lifestyles.
The Microwaveable Pie
We love pies
Pies are...