Agency: DDB London | Authors: Elisa Edmonds, Sara Donoghugh, Justin Notley, Les Binet and Sarah Carter |
Cravendale
Cash from cows: how integrated communication built a premium milk brand
INTRODUCTION
How can you better milk?
How can you break extraordinarily entrenched buying behaviour? How can you create interest in a category for which the term 'low interest' could have been invented? How can you persuade people to pay more for...