Campaign details
Brand: Cotswold Co.Advertiser: Cotswold Co.Entrant: CreaturePrincipal author(s): Andrew Gibson and Catherine Owen, Creature London
Introduction: A leap beyond optimisation
This case is concerned with the enduring value of a creative leap.
In a time when businesses are built on and grow through the sophisticated optimisation of online last-click media, the value of the minute iterative change is more recognised than ever before.
The brilliant news is that we, as a marketing community, are placing greater emphasis on executional nuance in both media and creative - right down to the performance of...