Campaign details
Brand: CazooAdvertiser: CazooEntrant: Engine / CazooCategory: Single MarketPrincipal author: Simon Butcher, EngineContributing authors: Lucas Bergmans, Cazoo; Nick Pawlak, Engine
In early 2020, 'cazoo' meant a plastic musical instrument.
By the end of 2021, Cazoo was an established player in the UK used car marketplace. It had listed on the New York Stock Exchange with a $7 billion valuation - the biggest ever of any UK business in the US1 - and has generated over £830 million revenue along the way2.
Achieving that in...