Agency: Bartle Bogle Hegarty | Authors: Dan Goldstein and Mary Daniels |
Grand Prix BEST NEW CLIENT & Gold Award
Giving Barnardo's Back Its Future
1. INTRODUCTION
This is the story of how babies injecting heroin and adults committing suicide changed the face of Britain's oldest children's charity forever. Of how integrated communications turned a generation of brand rejecters into brand supporters and influenced diverse audiences from MPs to students. How one of the most ambitious recruitment programmes ever conducted by a UK charity has ensured millions of pounds in donations for years to come. This is...