Agency: McCann-Erickson | Author: Jeremy Diamond |
Bacardi Breezer. 'I'm Telling You, That's The Way It Happened!' How 'True Stories' created a category and transformed a company
The fundamental premise of a revolution is that the existing structure has become incapable of solving the urgent problems of development of the nation.
Leon Trotsky, History of the Russian Revolution
Eighty years after Leon offered his analysis, Bacardi-Martini UK found that, like nations, their company's structure was incapable of solving their urgent problems the problems of success. This necessitated a revolution within...