Campaign details
Brand: AirFloss ProAdvertiser: PhilipsAgency: Ogilvy & Mather
Introduction
Philips AirFloss is an electronic interdental (power flossing) device. In this paper we will show how our 2017 digital campaign exceeded all expectations despite facing four unique challenges:
- Low penetration - In the UK, electronic interdental products have very low penetration (1.6%) and awareness (10%).
- Small budgets - Philips is a huge global brand, but their AirFloss products are a very small part of the Philips business. AirFloss is the less famous little sibling of the Philips Sonicare electric toothbrush where Philips make much of...