The Ad that Ran
Campaign details
Brand: IntersportAgency: Geometry GlobalCountry: Czech Republic
Background
The Ad that Ran: Run in the shape of a sport brand logo, share your route online, get a discount depending on the distance.
Brief: Intersport, a sports retailer, wanted to launch its new running collection, with almost no production or media budget. The objective was to get to a specific target audience – Amateur runners – and bring them to the shops.
TA: Running has become a trend in the Czech Republic and the 'Amateur runners' audience is desired by many...