Agency: PHD Media, Malaysia
The Summary Statement
In 2017, IPC underwent a major redevelopment to address issues of negative perception from shoppers. Hence, behind the relaunch we were task to raise awareness of the new brand identity to but also renew IPC's affinity and engagement with the shoppers. Behind the brand relaunch and IPC's new brand identity; the strategy was to create a platform that shoppers could experience IPC even before or after they visited the shopping center, giving them more reasons to be loyal and visit IPC again and again.
Hence birthed, IPC shopping centre app – The...