Shop While You Talk: Determinants of Purchase Intentions Through A Mobile Device
Archana Kumar and Avinandan Mukherjee Montclair State University, United States
Introduction
The unprecedented technological development in mobile devices, mobile computing and mobile web has resulted in significant growth of mobile commerce, which refers to one- or two-way exchange of value facilitated by a mobile device (MMA, 2010). In the context of retailing, mobile commerce encompasses shopping via Internet-enabled mobile devices (i.e., smartphones and tablets) that is rapidly emerging as a new retail channel. Many customers use their mobile devices in several ways to initiate shopping...