Self-disclosure in online media: an active audience perspective
Hyokjin Kwak
Drexel University
Introduction
The internet has tremendous promise, particularly as an interpersonal communication medium. For instance, computer-mediated communications (CMC) have altered communications options and outcomes for consumers (Zinkhan et al. 2003; Kwak et al.2008; Nicovich 2010). Research on CMC is not new. Having realised the importance of CMC, a number of academic studies have investigated the influence of communication media and tasks (Barry & Fulmer 2004; Kock 2005). According to media richness theory (Daft & Lengel 1986), a medium has its own communication capabilities (i.e. rich vs lean...