Comments – neuroscience and advertising research
Professor John FordOld Dominion University, Virginia, USA
The subject for this issue’s Comments section is neuroscience and advertising research. Recent research has shed new light on the actual workings of the human brain, and important questions have been raised regarding brain functions and advertising effects.
Three researchers who have explored this topic in depth have taken the time to share their thoughts with the readers of International Journal of Advertising.
Erik du Plessis, the author of the book, The Advertised Mind (2005,...