ID Bank Mandiri: The Jojo voice campaign

Financial institution Bank Mandiri used navigation app Waze to launch a mobile audio campaign with youth icon and badminton star Jojo, in a bid to build brand awareness among young, tech-savvy millennials in Indonesia.

Campaign details

Brand: Bank MandiriLead agency: Google WazeCountry: Indonesia

Strategy

Objective

Bank Mandiri, the Indonesian financial institution wants to build brand awareness among the young, tech-savvy millennials by using innovative ways to break through the digital clutter and create meaningful experiences that work for them.

Target Audience

Tier 1 & tier 2 young millennial consumers who are tech-savvy, mobile first, typically car owners and young families.

Creative Strategy

Navigation with Jojo on Waze. A key part of the collaboration is a voice campaign.

Bank Mandiri teamed up with the youth icon and Indonesian badminton star,...

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