Opening a new horizon for UPC
Agency: Irish InternationalMedia: CaratClient: UPC
Introduction & Background
February 2013 marked a stellar moment in the history of UPC in Ireland. This was the point where they registered their one-millionth subscriber. While this was a moment of great celebration it was tinged by an increasing over-reliance on broadband.
Thanks to a €500m investment in its fibre powered network, UPC had become the undisputed champion of broadband in Ireland. Broadband customers increased from 67,000 in 2007 to 321,000 mid-2013. The public voted with their feet/keyboards.
However, UPC was not enjoying...