- The majority of consumers who regularly engage media are doing so multiple times per day and this behaviour is occurring across content verticals including social media, music, watching shows/episodes, short videos, news, weather and podcasts.
- Consumers are investing concentration in each of these engagements, and deriving value from them, creating a series of multiple, personal prime times throughout the day.
- These engagements move across screens to match consumers' specific needs and contexts, and mobile devices in particular are regular screens to which consumers turn to engage the content they need.
- Each of these personal prime times creates...
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