- A global phenomenon, shopping online from a mobile is becoming habitual for many people; overall, consumer satisfaction and future purchase momentum are high, given the convenience and value.
- However, mobile consumers do have some concerns, notably security and privacy but also purchase experience; it is important to view mobile commerce as part of a multichannel purchase experience, often aiding a purchase completed elsewhere.
- Both mobile display ads and social media are important for triggering purchase interest, aiding product discovery and driving word of mouth.
- Beyond purchases made online, mobile wallet adoption shows the potential to foment further...
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