Campaign details
Brand: HyundaiBrand owner: Hyundai Motors AmericaLead agency: Canvas Worldwide, BuzzfeedContributing agencies: Innocean WorldwideCountry: North AmericaIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Online video, Outdoor, out-of-home, Radio & audio, Social media, Sponsorship - mediaBudget: 1 - 3 million
Executive summary
The Better Drives Us campaign was created as a collaboration between Hyundai and BuzzFeed. At its core, it was a series of content executions that helped launch an all-new vehicle by tapping into both the audience and the reputation of BuzzFeed to create...