How Tesco's Homeplus is captivating consumers in South Korea
Low Lai Chow
As one of the most advanced digital markets in the world, South Korea is a potential bellwether of what is coming next for retailers – and it seems they will need to supplement their bricks-and-mortar expertise with three other main forms of delivery: bricks and delivery, click and collect, and click and delivery.
That was the view Lee Seung-han, chairman of Tesco Homeplus, advanced at the World Retail Congress Asia Pacific 2014. As the chain he runs serves over six million customers a week in South Korea, and...