How food brands can ensure their products launch successfully
Product innovation is the lifeblood of the food sector, but since 2013 the number of new food products launched has declined substantially, threatening category stagnation. Several challenges are at play here, all militating against successful innovation and customer uptake. Tim Eales of IRI gives useful guidance on how to reverse this downward trend.
Marketing Food
This article is part of a series of articles on marketing food. Read more
New products breathe life into stale food categories, adding value and stimulating growth. They also drive substantial...