How Discovery Inc. powers people’s passions

Discovery, a mass media company, conducted research into the role that passions play in people's lives in Europe, LATAM and the USA and investigated how the media can influence these passions.

Summary

Powering people's passions is at the core of Discovery's DNA. But, just how important are passions in people's lives? What benefits do they bring? And what role does television and other media play when it comes to triggering and fuelling passions? To find out, Discovery and Tapestry Research embarked on one of the biggest studies ever undertaken in this area.

Passions are complex to research – they're deeply personal and can be hard to articulate. We spent over six months speaking to people about passions and media across Europe, LATAM and the US, combining mobile ethnography, in-person depth interviews,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands