Campaign details
Brand: HomeEquity BankBrand owner: HOMEQ CoorporationEntrant company: Zulu Alpha Kilo TorontoIdea creation: Zulu Alpha Kilo, TorontoMedia: OMD TorontoPR: Provident Communications TorontoMarket: CanadaSector: BanksMedia channels: Events & experiential, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: No budget
Executive summary
War can create unlikely allies. That was definitely the case with a Remembrance Day effort led by HomeEquity Bank (HEB) that resulted in the world's first online gaming ceasefire.
HEB provides financial products to Canadians aged 55+. As a...