Hijacking the Sun Mafia: How 7UP Revive(d) sun worship for success in India
Campaign Details
Brand owner: PepsicoBrand: 7upCountry: IndiaIndustry: Carbonated soft drinks
Executive Summary
Imagine this, Temperature is starting to soar to 45 degrees Centigrade. Your air conditioner isn't functioning and you are sweating heavily and worse your car breaks down.
You receive an SMS, informing you that you are losing essential minerals and salts due to sweat. Keep yourself hydrated and have a 7UP Revive to tank up. (You wonder how? But dismiss it as a coincidence).
Your car is fixed...